Wednesday, May 27, 2009
Hospitals Using New Marketing Methods To Attract New Patients
Imagine if your hospital planned on capitalizing on your brain tumor surgery by filming it and broadcasting it on the web -- and oh yeah, advertising about it showing someone better looking than you in the ad. It's happening, hospitals are trying to stand out by utilizing Twitter, YouTube, Facebook, blogs and other crazy marketing tactics to get new patients and increase revenue. You can read all about it in this New York Times article that came out last week by clicking here.
Posted by Kelly Kane at 1:25 PM
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I had to put my head in my hands for a few minutes after reading that one. Where do we even start? How far can we stray from the idea that healthcare is about saving people's lives, not turning hospitals into a hybrid of Madison Avenue and Twitter.
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